Over the last 16 years the APMC, and in its previous existence as the IISPC, has championed sales promotion and promotional marketing as a key element of the marketing mix.

A lot has been achieved.  We now find ourselves on the brink of a new era for marketers, where clients demand value and a visible return on their investment. The promotional marketing industry is ideally positioned to reap the benefits of this shift in the way our clients do business, and the APMC will lead the way in breaking new ground and ensuring promotional marketing is re-positioned among our clients as a viable alternative to advertising in achieving objectives, including building brands.

We have developed a Strategy Document outlining our strategy for the future to ensure we continue to challenge ourselves and to evolve. Read the full document here.

Dave Smyth
Chairman
APMC